SHOP NEW ARRIVALS

New Arrivals

New
BRADY POLO WHITE BLUE RED STRIPE | A classic polo shirt imagined in a white, blue and red stripe. Style under your favourite T-shirt with your trusty pair of denim.
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RUBY

Brady polo $219

New
COWGIRL T-SHIRT COWGIRL BOOT | Cotton T-shirt featuring a unique cowgirl boot design screen printed on the front, created in collaboration with local artist Shelley Botticelli. All profits from this T-shirt will be donated to...
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RUBY

Cowgirl t-shirt $119

New
SKY SHIRRED LONG SLEEVE BLUE WINE GINGHAM | Long sleeve top designed in a blue wine gingham. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.
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RUBY

Sky shirred long sleeve $249

New
SANDLER RUFFLE SHIRT WHITE | Longsleeve white shirt with ruffles down the placket and a rounded collar. This top features elasticated ruffle cuffs, this piece is an elevated take on the classic white shirt.
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RUBY

Sandler ruffle shirt $259

New
SIMONA BLOUSE BLUE WINE GINGHAM | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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RUBY

Simona blouse $239

+2
LIMITED EDITION
MATILDA CARDIGAN PINK CHERRY STRIPE | The one that's never coming back, our pink and cherry striped Matilda Cardigan is a limited run, not to be repeated again after this first and only delivery. ~ A...
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RUBY

Matilda cardigan $329

+10
New
TRULLI MAXI DRESS BLUE WINE GINGHAM | Cotton gingham maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $319

New
EDDIE SHIRT WHITE | A RUBY spin on a classic shirt shape, meet Eddie, a crisp white shirt that will bring fun into your wardrobe. Features a close fit that nips in at the...
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RUBY

Eddie shirt $249

New
FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl gown $399

+2
New
SAILOR SHIRT WHITE | Reinvention of our iconic Sandler Shirt. Crafted in white organic cotton, the shirt features a wide rounded collar which at the back walls into a squared cape. Try layering this...
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RUBY

Sailor shirt $249

New
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RUBY

Rosette tie $29

New
MATILDA CARDIGAN COCOA | Button-down cardigan with gold metallic dome buttons and a slightly puff-shouldered silhouette. Features an exaggerated flute cuff crafted in a chunky wool blend.
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RUBY

Matilda cardigan $299

+10
New
THEA TOP IVORY | One shoulder top designed in an ivory viscose fabric, with a silk-like hand feel and look.
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RUBY

Thea top $199

New
FIREBIRD PANT JAVA | Classic highwaisted pant with a straight leg silhouette in a new java colourway. An effortless and versatile piece perfect for work and beyond.
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RUBY

Firebird pant $269

+2
New
EMMA KNIT TOP PINK BURGUNDY STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder. Make it a set by pairing...
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RUBY

Emma knit top $159

+5
New
RAQUEL TOP BLACK | Crafted in a crisp cotton with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit close to...
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RUBY

Raquel top $239

+1
New
RUE TROUSER BLACK | Straight-leg mid-waist suit trouser with a flat waistband and belt loops. These pants are versatile in that they can be worn casual with a baby tee, or more formal as...
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RUBY

Rue trouser $289

Pre-Order
RHEA SWEATER GREY MARLE | Boxy fitted knitted sweater crafted in a lush grey marle mohair wool blend. Designed to be a relaxed fit, this jumper is the perfect addition to layer over and under...
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RUBY

Rhea sweater $269

New
EMMA KNIT LONG SLEEVE RETRO BLACK STRIPE | Off-shoulder long sleeve knitted top crafted in a mid-weight retro striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+2
New
ANNIE TRENCH COAT DONKEY | Relaxed midi-length trench with a self-fabric belt, button fastenings and, epaulettes at the shoulders and the sleeve. A classic shape imagined in mid-weight donkey coloured fabric.
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RUBY

Annie trench coat $549

FIREBIRD PANT COAL | Classic high-waisted pant with a straight leg silhouette in a new coal colourway. An effortless and versatile piece perfect for work and beyond.
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RUBY

Firebird pant $269

+2
New
ROWE SHIRT DRESS BLACK | Luxe black shirt dress crafted in a silky viscose. Featuring a shirted top which gathers at the elasticated waistband, falling into a floaty a-line skirt. This dress is a winter...
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RUBY

Rowe shirt dress $289

Pre-Order
EMMA KNIT LONG SLEEVE BURGUNDY PINK STRIPE | Off-shoulder long sleeve knitted top crafted in a pink and burgundy striped mid-weight knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit long sleeve $199

+2
New
ANDIE PINSTRIPE PANT NAVY COPPER PINSTRIPE | Palazzo style elastic waist pants with a tie, in a mid-weight pinstripe suiting fabric. These pants are high-waisted, uncomplicated and, classically cool.
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RUBY

Andie pinstripe pant $249

New
FIREBIRD COWL SLEEVELESS TOP ESPRESSO | Sleeveless top crafted in a luxe espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl sleeveless top $239

+1
Shop New Arrivals

  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

CHECKMATE

SHOP NEW SEASON GINGHAMS
1 of 15

New
MARGIE TIE-BACK MAXI DRESS GREEN TARTAN | Cotton maxi dress with a square band bust. The skirt falls into a ruffled tier hem with an exposed back and bow tie closure.
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RUBY

Margie tie-back maxi dress $289

New
PETAL RUFFLE MIDI DRESS RED LILAC TARTAN | V-neck cotton midi dress with ruffle detailing at the bust, made in a lightweight seersucker red lilac cotton. Fitted around the waist flowing to an A-line skirt, this dress is...
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RUBY

Petal ruffle midi dress $289

New
MONTY JACKET CHECK | Checkered jacket with a zip front and collar. This jacket sits boxy and a bit cropped, and features cuffs at the sleeve which create a slight balloon shape.
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RUBY

Monty jacket $319

New
TRULLI MAXI DRESS BLUE WINE GINGHAM | Cotton gingham maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $319

Out of stock
TRULLI SKIRT RED GINGHAM | Floaty basque style maxi skirt imagined in a red gingham cotton. This skirt features an dropped bodice style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+1
New
SKY SHIRRED LONG SLEEVE BLUE WINE GINGHAM | Long sleeve top designed in a blue wine gingham. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.
Add to bag

RUBY

Sky shirred long sleeve $249

New
SIMONA BLOUSE BLUE WINE GINGHAM | Short-sleeve cotton blouse, designed with pleating and a tie front closure. Simple and sweet, this top has a bit of stretch to ensure a good fit and a placket behind...
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RUBY

Simona blouse $239

+2
New
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RUBY

Rosette tie $29

Low Stock
MARGIE TIE-BACK TOP RED GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut out, the cutest summer top worn with your favourite...
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RUBY

Margie tie-back top $239

+6
New
CLOVER MIDI DRESS NAVY YELLOW TARTAN | V-neck cotton midi dress with front keyhole detail, made in a lightweight yellow navy tartan. Fitted around the waist flowing to an A-line skirt, this dress is a timeless piece.
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RUBY

Clover midi dress $269

New
RAQUEL TOP JAVA BUTTER GINGHAM | Crafted in a java butter gingham fabric with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit...
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RUBY

Raquel top $239

+1
Low Stock
TRULLI SKIRT NAVY YELLOW TARTAN | Floaty basque style maxi skirt imagined in a yellow navy cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+1
RAQUEL TOP PINK BURGUNDY GINGHAM | Crafted in a pink and burgundy gingham with ruched detailing at the bust, this top can be worn on or off the shoulder. The tailored fit is designed to sit...
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RUBY

Raquel top $239

+1
Pre-Order
TRULLI SKIRT BLACK TARTAN | Floaty basque style maxi skirt imagined in a black tartan cotton. This skirt features a dropped bodice style waistline, that falls to a full, wide skirt.
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RUBY

Trulli skirt $269

+2
New
MICKEY MAXI DRESS NAVY YELLOW TARTAN | Bias-cut midi dress designed in navy yellow tartan. Features a square-neckline, and ruched detailing along the bust and straps.
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RUBY

Mickey maxi dress $269

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Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Not Our First Rodeo

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Not Our First Rodeo

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Rose Riddell, Head of Content at Laneway

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Rose Riddell, Head of Content at Laneway

Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa

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Erin Roxburgh, Deputy Chair of Women in Sport Aotearoa