RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

Explore the Rubyverse

dream #RUBETTES

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
Camille French, Olympic Athlete

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Camille French, Olympic Athlete

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
RUBY x Beabea's

features

RUBY x Beabea's

GARAGE SALE 2024 WRAPPED

vibe

GARAGE SALE 2024 WRAPPED